{"id":3524,"date":"2022-03-31T14:00:22","date_gmt":"2022-03-31T12:00:22","guid":{"rendered":"https:\/\/www.revesdemer.com\/event\/?p=3524"},"modified":"2022-03-31T14:01:11","modified_gmt":"2022-03-31T12:01:11","slug":"40-ans-de-reves-de-mer","status":"publish","type":"post","link":"https:\/\/www.revesdemer.com\/event\/actualites\/40-ans-de-reves-de-mer\/","title":{"rendered":"40 ans de R\u00eaves de Mer"},"content":{"rendered":"

\u00c0 Ploun\u00e9our-Brignogan-Plages, \u00ab R\u00eaves de Mer \u00bb a 40 ans et le vent en poupe.<\/p>

\"\"
Pascal Goulaouic, pr\u00e9sident, et Louis-Ren\u00e9 B\u00e9n\u00e9at, directeur g\u00e9n\u00e9ral de R\u00eaves de Mer, devant le centre de glisse Kermor B3, l\u00e0 o\u00f9tout a commenc\u00e9.<\/figcaption><\/figure>

Zoom sur son histoire hors norme.
<\/h2>

Comme souvent, c\u2019est l\u2019amiti\u00e9 qui est \u00e0 l\u2019origine des belles histoires. \u00abR\u00eaves de mer\u00bb, c\u2019est celle dequatre copains f\u00e9rus de char \u00e0 voile qui cr\u00e9ent en 1982 une association \u00e0 Ploun\u00e9our-Trez qu\u2019ils baptisent \u00abKermor B3 \u00bb, acronyme tir\u00e9 du m\u00e9lange de leurs noms de famille : Jo\u00ebl Kermarrec, Guy Morvan, Louis-Ren\u00e9 B\u00e9n\u00e9at et Jean-Paul Troadec. L\u2019association, qui s\u2019enrichit en 1985 de la venue d\u2019un autre copain,Pascal Goulaouic, se voit confier en 1987 l\u2019organisation du championnat de France de char \u00e0 voile. Avec lesoutien de la mairie, elle fait construire deux ans plus tard le centre de char \u00e0 voile \u00e0 Ploun\u00e9our-Trez surla dune du Menhir.<\/p>

\"\"
Les quatre fondateurs de Kermor B3 : Jean-Paul Troadec, Louis-Ren\u00e9 B\u00e9n\u00e9at, Jo\u00ebl Kermarrec et Guy Morvan.(Photo R\u00eaves de Mer)<\/figcaption><\/figure>

Elle poursuit son essor et, en 1990, cr\u00e9e son premier poste permanent, avant de racheter en 1998 le centre d\u2019h\u00e9bergement Labousig Mor, au centre de la commune. En 2002, Louis-Ren\u00e9 B\u00e9n\u00e9at et Pascal Goulaouic la rebaptisent \u00ab R\u00eaves de Mer \u00bb. S\u2019ensuit une longue liste de sites dans des endroits magiques, comme le centre \u00ab Nature Bon Vent \u00bb et le centre de glisse \u00e0 Santec en 2002, le ch\u00e2teau de Kersaliou \u00e0 Saint-Pol-de-L\u00e9on en 2005 et le centre Jardin Colonial de l\u2019\u00eele de Batz, en 2010.<\/p>

Une offre pour tous<\/h2>

\u00ab R\u00eaves de Mer \u00bb devient une entreprise en 2011 et poursuit son d\u00e9veloppement \u00e0 Pleumeur-Bodou,Quiberon, Treffiagat, Le Conquet ou Pl\u00e9neuf-Val-Andr\u00e9, avant d\u2019\u00e9tendre son territoire jusqu\u2019\u00e0 l\u2019\u00eele d\u2019Yeu enVend\u00e9e. La derni\u00e8re acquisition date de d\u00e9cembre 2021, avec le rachat du centre \u00ab Les Pierres Bleues \u00bb \u00e0Etel qui vient compl\u00e9ter sa jolie gamme. Si, au d\u00e9but de son activit\u00e9, Kermor B3 invitait ses clients \u00e0 laglisse, \u00ab R\u00eaves de Mer \u00bb invite aujourd\u2019hui plus largement aux vacances et aux loisirs et d\u00e9cline son offrepour tous : particuliers, entreprises ou scolaires.
\u00ab En Bretagne, nous sommes la seule structure \u00e0 sauver des \u00e9tablissements et \u00e0 reprendre des sitesvou\u00e9s \u00e0 tomber entre les mains de grands groupes priv\u00e9s \u00bb, explique Louis-Ren\u00e9 B\u00e9n\u00e9at, directeur g\u00e9n\u00e9ralde \u00ab R\u00eaves de Mer \u00bb. \u00ab On ne fait pas de politique politicienne mais simplement du lobbying aupr\u00e8s desacteurs du territoire pour sauvegarder les beaux endroits, en les passant sous notre \u00e9tendard. Cette bellehistoire humaine a permis de b\u00e2tir, en quarante ans, une entreprise leader du tourisme social et \u00e9ducatifen Bretagne \u00bb.<\/p>

Plus de 7 millions d\u2019euros de chiffre d\u2019affaires attendu en 2022<\/h2>

Ils \u00e9taient quatre copains r\u00eavant de libert\u00e9 et de d\u00e9couvertes sur la plage de Ploun\u00e9our-Trez. \u00ab R\u00eaves de Mer \u00bb, c\u2019est aujourd\u2019hui une cinquantaine de collaborateurs permanents et 200 en saison r\u00e9partis sur 12 h\u00e9bergements et cinq centres de glisse, mais aussi 1 700 lits disponibles, 100 000 nuit\u00e9es et 50 000 s\u00e9ances d\u2019activit\u00e9s par an, avec un pr\u00e9visionnel de chiffre d\u2019affaires sur 2022 de plus de 7 millions d\u2019euros. Mais c\u2019est aussi une entreprise fortement engag\u00e9e dans la responsabilit\u00e9 soci\u00e9tale et certains de ses centres sont labellis\u00e9s \u00c9colabel, gr\u00e2ce \u00e0 leur engagement dans la limitation des d\u00e9chets ou la consommation d\u2019\u00e9nergie.<\/p>

Le tandem B\u00e9n\u00e9at-Goulaouic pense d\u2019ores et d\u00e9j\u00e0 \u00e0 sa rel\u00e8ve et la pr\u00e9pare en mettant \u00e0 des postes cl\u00e9s de jeunes cadres dynamiques, mais en gardant toujours son cap, comme l\u2019explique son pr\u00e9sident PascalGoulaouic : \u00ab Faire partager des r\u00eaves \u00e0 tout public, \u00e2g\u00e9 de 7 \u00e0 77 ans \u00bb. Quarante bougies \u00e0 souffler doncet d\u00e9j\u00e0 des tonnes de r\u00eaves r\u00e9alis\u00e9s mais surtout beaucoup d\u2019autres \u00e0 venir\u2026<\/p>

Source : Le T\u00e9l\u00e9gramme<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u00c0 Ploun\u00e9our-Brignogan-Plages, \u00ab R\u00eaves de Mer \u00bb a 40 ans et le vent en poupe. Zoom sur son histoire hors norme. Comme souvent, c\u2019est l\u2019amiti\u00e9 qui est \u00e0 l\u2019origine des belles histoires. \u00abR\u00eaves de mer\u00bb, c\u2019est celle dequatre copains f\u00e9rus de char \u00e0 voile qui cr\u00e9ent en 1982 une association \u00e0 Ploun\u00e9our-Trez qu\u2019ils baptisent \u00abKermor […]<\/p>\n","protected":false},"author":336,"featured_media":3528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\n40 ans de R\u00eaves de Mer - Event - R\u00eaves de mer<\/title>\n<meta name=\"description\" content=\"Un article du T\u00e9l\u00e9gramme sur les 40 ans de R\u00eaves de Mer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revesdemer.com\/event\/actualites\/40-ans-de-reves-de-mer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00eaves de Mer a 40 ans et le vent en poupe !\" \/>\n<meta property=\"og:description\" content=\"Un article du T\u00e9l\u00e9gramme sur les 40 ans de R\u00eaves de Mer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revesdemer.com\/event\/actualites\/40-ans-de-reves-de-mer\/\" \/>\n<meta property=\"og:site_name\" content=\"Event - 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